Central Minister Shri Kishan Reddy led the “Swachhata Hi Seva 2026” campaign, appealing for collective action for Swachh Bharat.

Central Minister G. Kishan Reddy formally inaugurated the new National Cleanliness Initiative “Swachhata Hi Seva 2026” today.

The main objective of this campaign is to consolidate the experiences of the Swachh Bharat Mission over the past two decades, unite urban bodies, rural panchayats, industries, and citizen groups, and achieve tangible results in cleanliness, waste management, and water conservation. The minister stated that cleanliness is not merely a governmental responsibility but a social service for every citizen, and to strengthen this ideology at the national level, “Swachhata Hi Seva 2026” has been established as a platform.

Under “Swachhata Hi Seva,” five key pillars have been defined: 1) elimination of open defecation, 2) strengthening waste segregation and recycling, 3) climate‑safe sanitation solutions, 4) digital monitoring and transparent reporting, and 5) promotion of community participation. To achieve these goals, the central government has proposed providing technical and financial support to state governments, municipal bodies, voluntary organizations, and private enterprises. Additionally, a National Cleanliness Platform will be formed under the campaign, where regular dialogue and progress assessment will take place among various stakeholders.

Minister Reddy emphasized that the path toward Swachh Bharat now requires not only infrastructure but also behavioral change. He appealed to all citizens to play an active role in keeping their surroundings clean, disposing of waste properly, and ensuring the protection of water sources. The success of this campaign hinges on “collective action” as the guiding principle, enabling cleanliness to be established as a national service and positioning India as a global leader in cleanliness standards.