National discount on khadi and village industry products announced on Mahatma Gandhi's birth anniversary.

In commemoration of Mahatma Gandhi’s birth anniversary, Manoj Goyal, Chairman of the Khadi and Village Industries Commission (KVIC), announced a special discount on Khadi and village industry products nationwide. The initiative aims to revive Gandhi’s principles of Swadeshi and self-reliance and to provide small and medium enterprises with a competitive edge in the market. Following the announcement, KVIC released a detailed outline of the discounts to be applied at most KVIC‑authorized stores in major cities and on online platforms. The discount limits vary by product category, covering apparel, household items, decorative goods, and health‑beauty products.

Viewing Khadi as India’s cultural heritage and economic strength, the discount scheme is expected not only to increase the income of rural artisans but also to boost consumer demand for Swadeshi goods. According to KVIC, this step will increase production in rural areas, create employment opportunities, and improve export capacity. The government has endorsed the initiative as part of the broader “Swadeshi Product, Swadeshi Economy” campaign.

Experts believe that an economic initiative of this nature on Mahatma Gandhi’s birth anniversary effectively links his ideas with current economic challenges. If the discount scheme continues, the market share of Khadi and village industry products will grow, taking India a significant step closer to self‑reliance.