The Postal Department carried Special Campaign 6 to its final stage, outperforming its targets.

The Postal Department has successfully concluded Special Campaign 6, launched this year, which aimed to expand postal services in remote and underserved areas across the country, introduce digital payment facilities, and strengthen the parcel delivery network. The campaign began in the previous financial year when the government announced several policies under “Digital India” and “Universal Service for All” to modernize the public distribution system. Campaign 6 set targets to open more than 2,500 new post offices, provide digital address facilities to 12 lakh rural households, and establish additional logistics centers to ensure fast and secure parcel delivery to meet the growing demand of e‑commerce.

According to reports, the Postal Department not only met these targets but also performed better than expected on several metrics. Parcel deliveries recorded an 18 % increase, digital payment transactions rose by 22 %, and customer satisfaction in the new branches improved by 15 %. The department head credited “the dedication of all staff and the successful integration of technological innovations,” stating that this outcome lays the foundation for even broader improvements in the future.

The success of Special Campaign 6 has positioned the Indian postal system as a major player not only in traditional mail services but also in digital financial services and e‑logistics. Experts believe that such goal‑oriented campaigns can strengthen the public distribution network.